Sparsa by Dalmos, home
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Privacy first

Measuring with consent

Sparsa measures opens and clicks only for people who agreed to it. Everyone else gets a newsletter with no tracking pixel and plain links.

Counted for every recipient

Sparsa needs these results to deliver your newsletters and to keep your list clean.

  • Delivered
  • Bounces
  • Complaints
  • Unsubscribes

Measured only with consent

Only for recipients who ticked the separate measurement box, and only while your organisation keeps measurement switched on.

  • Opens, always shown as an estimate
  • Clicks per link and a click map
  • Device type and e-mail program
  • Results over time and per contact

The checkbox

What your subscribers see

Optional: {organisation} may measure whether I open its newsletters and which links I click, from which kind of device and e-mail program, and keep this with my contact record to improve its newsletters. I can withdraw this at any time on the preference page.

Wording, version 1A separate box under the subscription choices. It is never ticked in advance, and subscribing never depends on it. {organisation} is replaced by the name of your organisation.Subscribers see this box in Croatian or English, in the language of the form or the preference page.

In the product

Where recipients decide, and where you see the result

How measurement works

  1. 01

    Without consent, nothing is measured

    No pixel and no redirect: links go straight to their targets. That recipient appears only in delivered, bounces, complaints and unsubscribes.

  2. 02

    Opens are estimates

    Some e-mail programs load images automatically, so a message can count as opened without being read; others block images and hide real opens. Treat the open rate as a trend, not a fact.

  3. 03

    Withdrawing takes one click

    Anyone can stop measurement on the preference page. Unsubscribing from every topic stops it too, and the stored measurements are deleted at once.

  4. 04

    Your organisation decides as well

    Each customer can switch measurement off completely. Then the box is not shown and nothing is measured.

  5. 05

    What is never kept

    IP addresses and raw browser details of opens and clicks are never stored. Measurements per person are kept for 13 months; after that only campaign totals remain.

This website

We count visits with Cloudflare Web Analytics. It sets no cookies, stores nothing on your device and does not identify you; we see only totals such as page views, referring sites, countries and device types. Nothing else loads from other sites: no other analytics, scripts or fonts. If you switch the theme, your browser remembers the choice on your device; it is never sent to us.

Read the privacy notice