Features
Everything a newsletter needs, and nothing that puts your domain at risk
Sparsa is a complete newsletter product: audiences, content, sending, consent, deliverability, statistics and administration, in Croatian and English.
In Sparsa
What every customer gets.
- Included01
Audiences
Lists, segments and imports with a lawful basis for every contact.
- Static lists and segments on contact fields, tags, language and consent
- Contact import from CSV and Excel, each with an attestation of the lawful basis and the source of the addresses
- Dynamics 365 and Dataverse contacts through the Medius connector; marketing lists and views from a list export
- Recipient counts before you send
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Content
A block editor built for e-mail, with previews and tests.
- A block editor with ten starter templates and your own saved templates
- Images, and personal fields with fallbacks
- Previews on desktop, mobile, in dark mode and as plain text, and test sends
- Checks for links, image descriptions, the required footer and message size
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Sending
Scheduled, paced and under your control.
- Send now or schedule in a named time zone
- Pause, resume or cancel while a campaign sends
- Pacing per mailbox provider and a warm-up plan for new domains
- Delivery through Amazon SES in Frankfurt, with a separate SES tenant for every customer
- Included04
Consent and recipients
Sign-ups, topics and unsubscribes the way the law expects them.
- Double opt-in through a hosted subscribe page or an embedded form
- Topics, and a consent check before every send
- One-click unsubscribe (RFC 8058) and a link in every newsletter, honoured at once, plus a preference page
- A separate, optional consent for measuring opens and clicks
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Deliverability
Your own domain and a clean list, so mail reaches the inbox.
- Your own sending domain with DKIM, a custom MAIL FROM for aligned SPF and a DMARC check, verified live by the wizard
- Bounces, complaints and unsubscribes suppressed automatically
- Sending pauses automatically when bounce or complaint rates cross safe limits
- Dalmos reviews and approves your first campaign
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Statistics
Results for everyone, engagement only with consent.
- Delivered, bounces, complaints and unsubscribes for every recipient
- For recipients who agreed: opens (always an estimate), clicks per link, a click map, device and e-mail program
- Results over time and per contact
- Campaign reports, CSV exports and scheduled reports
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Administration
Users, roles, usage and privacy requests.
- Sign-in with Microsoft work accounts; users, invitations and roles
- An audit log of changes
- Usage against your plan with warnings, and a monthly usage statement
- A switch that turns measurement off for your whole organisation
- Export and erasure of a person's data on request
- Croatian and English throughout
Planned
Not available yet. We will announce each of these when it is ready.
- Planned01
Testing, forms and pages
More ways to test content and to collect contacts.
- A/B tests of subject and content
- Campaign UTM parameters for your web analytics
- A form builder
- Surveys
- Landing pages
- Links and pages on your own branded domain
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Automation
Journeys and scoring for marketing teams.
- Automated journeys for welcome, drip and nurture campaigns
- Lead scoring
- Website visitor tracking, only with your website's cookie consent
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Deeper with Medius and Dynamics
Live CRM audiences and engagement where your team works.
- Live Dynamics marketing lists and views, without an export
- Medius segments as audiences
- Engagement in the Medius timeline and as summary columns in Dynamics, only for people who agreed to be measured
- Sparsa inside the Medius workspace
Want to see it with your own content?
Write to us and we will walk you through Sparsa with your domain and your audience in mind.